Nestle Ghana
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KFC Ghana wanted to sell a product, ‘Crunchy Burger’ but had little money to push it. So when Stonebwoy (Current Vodafone Ghana Music Awards, Best Artiste) won the BET Best African Artiste of the Year Award, KFC Ghana tweeted at him saying “Congratulations Stonebwoy, if you come to Ghana, you can pass by any of our shops for a #CrunchierThanBurger.” The post got a reply from the artiste who sent back a lip licking smiley which got over 500 retweets, 150,000 interaction and engagement. It got earned media from Kuulpeeps.com and DailyGuide.com which added to the promotion of the product without a lot of payment in exchange.

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