Nestle Ghana wanted Ghanaians to change their perception of Ideal Milk as a breakfast brand. Ghanaians had to understand that Ideal Milk could be used as an essential ingredient for recipes for the other meals of the day. Echo House came up with a cooking challenge, the first of its kind for Ideal Milk. Dubbed ‘Idealicious’, the competition had representatives from all Polytechnics who cooked various delicacies with Ideal Milk. The show was hosted by Naa Ashorkor, with judges from all spheres.