As a global brand, the positioning in Ghana was barely known and finding a space for them, as a leader was their concern. They had run a series of events and ATL campaigns but were still relatively new online
Allianz has the tagline, ‘With You from A-Z’, which sums up their operations. ‘Alphabets of Life’ was crafted to define the brand’s principles and reinforce the over 170 years commitment to providing top notch support to clients.
The campaign played on the letters of the alphabets to make a case for Allianz’s credentials and sell its services
SAMPLE OF CREATIVES FOR THE CAMPAIGN
Fans received it warmly and interacted with the pages across the platforms.
ALPHABETS OF LIFE WENT INTERNATIONAL
‘Alphabets of Life’ remains one of the memorable moments in the brand’s online journey continues to engage and interact with the online community.
AND THESE LETTERS DEFINED THE CAMPAIGN SUCCESS