Coke Zero Sampling
The Coca - Cola brand introduced the Coke Zero variant in Ghana as a strategy to shape the choice for the consumers. The home seeding activation was to drive sampling and sales of the Coke Zero variant. Influencers of the product were also sampled to taste the feeling of the new product to enable them create awareness for their followers.
20,000 homes across major communities in Accra were sampled. 50,000 Coke Zero 1.5litre sold in homes. Brand awareness was created through branding of 30,000 shops.