Guinness Ghana

Guinness Osagyefo Campaign
ECG
GGBL was unveiling their new product, the Africa Special and this drink is targeted mainly at the youth in Ghana. An event was held to launch the new beverage. Echo House realized that the target audience spent most of their time on social media, hence decided to leverage on these platforms to create awareness and distribute the tickets to the event. The #SpecialAfrica campaign got a 100% response rate and the event itself was a massive success with the likes of Shatta Wale and Episode performing to a tireless crowd. Weeks after the event, fans continue to talk positively about the new beverage, not forgetting what about the awesome night