Guinness Osagyefo Campaign

Jumia Party
Guinness Ghana
guinnesswomen'sday

GUINNESS OSAGYEFO CAMPAIGN

Positioned as an integral part of the Ghanaian history, Guinness had designed a new look for the 60th Independence celebration of Ghana and wanted to give bring all the pump and pageantry the bottle named ‘Osagyefo’ after Ghana’s first President it needed. Now, the challenge was how to break communication, engage fans and invite them to the launch in a week.
In Ghana’s 6 decades of existence, the country had experienced different historical moments and had a lot to celebrate. We decided to make a celebration out of the things that are easily defined as Ghanaian- the Independence Arc, Blackstar Square among others.
Online specific content was created to push the launch. 578,802 people were reached, 60,815 Likes , 414 Comments , 146 Shares
Video Views – 12,458, Total Shares – 669, Total Comments – 1,144, Total Reactions – 38,646, Total Reach – 7,965,153, Total Impressions – 8,831,817
#1759celebrates1957 trended on twitter! 24,973,215 Impressions were recorded

1759 Celebrated 1957 by making the bottle the hero of the story in the #MADEOFBLACK episode.