Tonaton.com, Ghana’s biggest online marketplace had grown over the past couple of years but wanted to become a part of the Ghanaian community. It wanted to be amongst the people and reposition itself as the first thought when the need for something comes to mind.
2/3 of Ghanaian use public transportation for movement in and across the country. These taxis, buses and vans usually have funny inscription at the back. These writings ranged from inspirational to funny and usually distinguishing marks of the array of cars in Accra.
Help tonaton.com own the backs of public transportation in Ghana. This provided the means for branding over a 100,000 cars thereby connecting tonaton to the millions of Ghanaians who moved via these public means.
AND THEN CAME,
For the campaign, people where tasked with finding these Tonaton stickers behind vehicles, snap and post online to stand a chance of winning amazing prizes.
Tonaton.com won the Corporate Blog of the Year at the Ghana Blogging and Social Media Awards (2014/2015) with content support from us. Next time you find a tonaton.com sticker send us a post!