Events & Experiential

We come with a 360 outlook for all things we execute and advice on.

Kicking off with events and activations, EchoHouse has over the years become formidable in the BTL space. Our work in BTL is under two umbrellas:

1. Brands

2. Echo-Owned Events


We have a team that is vested in understanding your brand’s needs and can come up with top-notch innovative ways to execute your BTL projects. Our client list wouldn’t be as long as it currently is without our effective cutting edge executions and innovations. We’ve worked with some of the best brands imaginable, not limited to Vodafone, Guinness, KFC, Nestle, Orijin, Coca Cola, Samsung, Access Bank, Smirnoff and Huawei.

As an agency, we have built on this operational experience over the years and developed a visionary team that consistently deliver an excellent output fuelled by ingenuity and innovation to meet your goals at the quickest turnaround time.

Our works for brands:

• Experiential

• Hardcore BTL & Sales


Our track record in experiential marketing and activation makes us second to none. We’ve done some of the coolest things for brands such as Samsung, Vodafone, VodafoneX, Guinness, Coca Cola, Pepsodent and more. We know how to build consumer interest whiles giving your brand the ultimate value.


Aside the cool and fancy experiential we do for your brand, we have a team specially trained for hardcore BTL activations and sales. We push beyond our limit to bring you unmatched results.


As part of our agenda to fit into the lives of the youth and students, we have strategically created events to fit their calendar in and out of school. Our relationship with the youth is an all year commitment we keep and constantly seek to improve upon. These events and properties EchoHouse own, has created an enabling platform for brands to be able to directly reach and engage with this unique target audience. Under our own events, we have:

Tidal Rave: Over 10,000 young revelers attend this event every July during their vacation. Tidal Rave is the biggest outdoor youth event in Ghana and has opened the way for some of the biggest artists like Stonebwoy, R2Bees, EL, Shatta Wale, Sarkodie, Joey B and a few others during their come up, to expand their fan base. Some brands like Vodafone, Club Shandy, Guinness, Smirnoff, DKT International, Orijin etc. have used and are using this platform to build a strong youth market.

Epilogo: Over 20,000 students nationwide converge in Kumasi to attend this event at the Kwame Nkrumah University of Science & Technology (KNUST), during the Repu Hall Week Celebrations.

Fresh ‘A’ Fair: It packs not less than 5,000 people each day over a three day period. It’s a three day fair for freshmen that allows brands to get the chance to exhibit and do sales targeted mainly at the freshmen and also continuing students. The fair is rounded up on the third day with a musical concert. Fresh ‘A’ Fair happens during hall week celebrations of the top three major universities in Ghana (KNUST, UCC & University of Ghana).

Frat House: An annual themed party that happens during the Pent Hall Week at the University of Ghana. Brands get tailor-made activations and experiential executed for them at this event.

Lights Up: This is the University of Cape Coast (UCC) edition of our tailor made events for the various universities. Lights Up an annual event that has its core structure built by the students themselves with guidance from our in-house team. Aside coming with an amazing event they helped create for themselves, we are able to get some of the best BTL and experiential team members from this exercise, thus giving them a lot of work experience before finally ending up in-house. Your brand needs Light Up if you intend reaching the students in UCC.

Social Media Week: Social Media Week is a leading technological platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world. During its first edition in September 2017, it brought together over 5,000 people for the 5 days of conference, and about 50,000 people in footfall at the exhibition area.