Co-creating With Brands: How Brand Engagement Went Beyond Logo Placement At Tidal Rave Festival
Tidal Rave Festival, an annual youth cultural festival welcomed a little over 20,000 Ravers to mark the 10th edition of the festival in Ghana. The festival, which was dubbed “The New Rave” featured a host of experiences geared towards making Ravers live through endless fun. While the Tidal Rave Stage played host to almost every […]
Tidal Rave’s Cashless Agenda, A Leap Into The Future Of African Festivals?
Last week Saturday, Africa’s biggest beach festival, Tidal Rave Festival executed a cashless system while welcoming more than 20,0000 Ravers to the La Palm Royal Beach Hotel. The move to a digital platform provided a basis for ensuring the sustainability of the festival, as well as, providing a new form of monetization for creatives and […]