The Grit Behind The Glamour: Kwadwo Bonsu On Purpose, Persistence, And African Creativity
Growing up, Kwadwo Bonsu always knew his future was in marketing. The mechanics of selling products fascinated him from an early age, but it was the profound impact brands could have on people that truly captured his imagination. Yet, as his career unfolded, Kwadwo realized that marketing had to be about much more than standard […]
The Accidental Artist: How A Childhood Fascination Built A Creative Director
Growing up, Nino Kojo Abass had a very different future in mind. At just 11 years old, he dreamed of becoming a medical doctor. It wasn’t a random childhood fantasy. Having battled several medical complications from birth, he had spent much of his early life around hospitals and doctors. To him, they were heroes, people […]
The Engineering of Effortless: Why the Best Experiences Are Systems, Not Moments
What often goes unseen in experiential marketing is a simple, paradoxical truth: the best events are the ones that feel entirely effortless. Recently, EchoHouse Benin brought the MTN Women Workshop to life. This initiative, part of MTN’s Women Development Program, focuses on empowering and strengthening female leadership within the organisation. But during this event, something […]
From Campus Dreams to Pan-African Leadership: Adesuwa Dickens Ijewere Inspires Holy Child College Students On The Future Of Education
Lagos, Nigeria — Eighteen years after she walked the grounds of Holy Child College in Lagos, Nigeria, as a student, Adesuwa Dickens Ijewere, the Regional Head of Africa Expansion at EchoHouse Africa, returned to her alma mater not just as an Old Girl of the 2008 set, but as a trailblazing Pan-African marketing executive. Serving […]
Rocklyn Krampah: What Sitting In The CEO’s Seat For A Day Taught Me About Leadership
Leadership often looks straightforward from the outside. Many people imagine the role of a Chief Executive Officer (CEO) as simply making major decisions and guiding the strategic direction of an organisation. However, stepping into the role of CEO for a day at EchoHouse revealed a much deeper perspective on what leadership truly involves. Before this […]
6 Reasons Why Brands Partner Tidal Rave Festival
What began as a beach festival in Ghana has evolved into one of West Africa’s most influential youth culture platforms.
How Guinness Nigeria & EchoHouse Nigeria Scored Big With A Matchday Masterclass In Lagos
For decades, Guinness has been more than just a drink in Nigeria but rather a symbol of boldness, culture, and connection. However, just as any other brand, Guinness is still working on creating real brand love that requires more than just a presence; it often takes an immersive experience. That’s exactly what EchoHouse Nigeria brought […]
Armonie Kialunda: From Paris To Accra With Love -My EchoHouse Internship Experience
My name is Armonie and I live in France. I had the opportunity to do a two-week internship at a 360 MarketingAgency, EchoHouse, in Accra, Ghana. This experience, which was curated by Sailing Stone, truly turned out to be both enriching and inspiring. During this internship, I met amazing people who taught me a lot […]
The Creative Incubator: How EchoHouse’s Immersive Program Delivers Genuine Marketing Career Starts For Fresh Graduates.
As industries evolve, so must the minds that drive them. For young talents stepping into the workforce, this lies in the kind of training, structure and mentorship they receive. That is why EchoHouse, the 360 marketing agency, set up its learning institution, The Echo Academy, to train its team members to stay ahead of trends […]
RALLYING NIGERIA BEHIND DR. FOLA DAVID’S GUINNESS WORLD RECORD
Dr Fola David’s historic Guinness World Record, which reignited national identity and pride in Nigeria, was planned and executed by the EchoHouse Nigeria team.