THE REIMAGINED “SHARE A COKE” FOR GHANAIAN CONSUMERS
To engage Gen Z consumers, brands must adapt to their culture. Here’s how we helped Coca-Cola reinvent their Share A Coke campaign to attract Gen Z consumers in Ghana.
Beyond the Hype: KJ Spio, The Visionary Culturepreneur Amplifying African Voices
KJ Spio’s story does not begin in the boardroom or backstage at a sold-out show. It starts with a belief that creativity, culture, and strategy can travel far when given the right momentum. Born in Ghana and raised in the UK, Kojo Spio is one of those rare industry figures whose work quietly connects continents. […]
Cotonou Gets Hyped With EchoHouse Benin’s MTN HYPE Launch
For years, MTN Benin has been a cornerstone of daily life for millions across Benin. But as a new generation of digitally savvy, lifestyle-focused, and community-minded youth emerged, MTN Benin recognised the need to evolve and distinguish itself. Their answer? MTN HYPE Deals. This initiative is a meticulously curated experience offering exclusive data deals, vibes, […]
AD DJ: The Making Of A Music Icon
Samuel Opoku Adom, known professionally as AD DJ, began his journey behind the decks as a university student. His first major breakthrough came after winning the inaugural YFM Campus DJ competition, a victory that landed him a coveted spot at Ghana’s leading youth radio station, YFM. From those early days on campus, AD DJ has […]
Jubed: The Soul Architect Redefining Afrobeat & Amapiano From Ghana
Imagine a sound that makes you move without thinking, all while whispering deep stories to your soul. That is the magic Jubed brings to the forefront of African music. Hailing from Ghana, this artist is quickly becoming a bright light in the alternative and soul-driven genres, proving his artistry goes way beyond just singing. Jubed […]
We’re Thrilled to Introduce BA:KO By EchoHouse: Our Bold Step Connecting Brands To All Of Africa!
Listen up, world! We’ve just dropped some seriously HUGE news. After a ton of hard work, we’re beyond stoked to introduce BA:KO By EchoHouse! Consider this your official VIP pass to making a real splash across the entire African continent. We just launched it right here in Johannesburg, South Africa, and trust us, it’s a […]
TiTi Owusu: The Fearless Sound of Now
To be genre-fluid is to be fearless. It’s to embrace the unknown, to experiment boldly, and to trust that authenticity will always resonate louder than conformity. Among this rare breed of boundary-breakers, one name that continues to stand out with quiet confidence and undeniable talent is Titi Owusu. Titi Owusu, born in Accra with roots […]
How James Cooper III Found His Purpose Where He Least Expected It
When you ask James N. Cooper III, affectionately known as Pookie, what he dreamed of becoming as a child, his answer is simple yet unexpected. “Growing up, I always dreamed of becoming a police officer. The idea of serving and protecting my community inspired me from a young age.” Today, Pookie may not be wearing […]
Pearl Esi Ahlijah: How Necessity Forced Her To Embrace Creativity
Pearl Esi Ahlijah has always loved art, comics, movies and music, but for a long time, she was simply a fan of these art forms. It wasn’t something she imagined turning into a career. Then life got real. Bills needed paying, and adulthood came knocking. “Well, I was hungry…” she says, recalling the moment necessity […]
How Delase Adukonu Found Her Cheerleaders And Thriving Career At EchoHouse
Delase Adukonu’s journey at EchoHouse has been shaped by discovery, adaptability, and steady growth. In a space where creativity meets structure and where trying, failing, and trying again is part of the process, she’s found room to grow. At EchoHouse, what matters is not what you studied at school, where you come from or the […]