For years, MTN Benin has been a cornerstone of daily life for millions across Benin. But as a new generation of digitally savvy, lifestyle-focused, and community-minded youth emerged, MTN Benin recognised the need to evolve and distinguish itself. Their answer? MTN HYPE Deals.
This initiative is a meticulously curated experience offering exclusive data deals, vibes, energy, and exclusive access to the moments that matter.
In July 2025, MTN Benin officially launched MTN HYPE Deals, proving that HYPE is the data plan that is powering the way of life for young Beninese. The challenge was to introduce the new vacation deals in a way that resonated deeply with the local culture, fostering connection and community. This is where our team at EchoHouse Benin stepped in with a singular mission to launch HYPE loudly, locally, and unforgettably.
EchoHouse Benin’s concept of “Cinema & Chill,” reimagined the popular “Netflix & Chill” for a live audience. It provided an extended platform where MTN Benin was not only talking to its subscribers but, to a large extent, also co-created the experience with them.
The youth of Benin actively participated by voting for the movie to watch Ballerina, emphasising MTN HYPE’s core tenet of “Faire Ce Que Tu Veux”, which translates to “Do What You Want”, anchoring subscriber autonomy and voice. It delivered exactly what MTN’s growing Gen Z subscriber base loves most: exclusive access, authentic vibes, and shared experiences under the stars.
The Venue: Canal Olympia, Cotonou
Canal Olympia in Cotonou provided the perfect backdrop for what would become the most talked-about night of the summer. From 7:30 PM to 12:30 AM, the venue was transformed into a vibrant hub of MTN yellow and HYPE energy.
The Experience: Pure Energy and Organic Brand Love
With over 600 attendees, the event kicked off with a cinema screening, where 296 HYPE users shared a collective storytelling moment. Afterwards, the energy soared. Majestik 4.0, the night’s MC, hyped the crowd while DJ Kelly spun infectious beats. The photo booth was constantly busy, providing attendees with Instagram-worthy memories adorned with careful branding. The atmosphere was vibrant, the brand love was organic, and the energy was infectious.
The Buzz: A Social Media Movement
The “HYPE” train gained significant momentum through strategic social media engagement:
• Pre-event teasers generated excitement.
• Fan polls fostered community involvement.
• Post-event recaps kept the conversation going.
• Viral photo booth images spread like wildfire.
• Clips of the DJ party transformed a movie night into a bona fide movement.
The hashtags #MTNHYPE and #HYPEÇa dominated online conversations, attracting attention from local media blogs such as BeninGoodvibes, Talentbeninois, and Beautebeninois.
The Impact: A Resounding Success
In just one unforgettable night, MTN HYPE achieved remarkable results:
• Over 600 attendees were welcomed, all of whom had subscribed to the MTN HYPE offer.
• 296 guests enjoyed the cinema screening.
• More than 450 HYPE activations were recorded, significantly exceeding targets.
• The hashtags #MTNHYPE and #HYPEÇa kept timelines buzzing.
• Social media was ablaze with recap visuals, DJ clips, and photo booth content.
• Local blogs amplified the conversation, solidifying the event’s reach.
The launch of MTN HYPE landed with an undeniable impact, and the “vibe check” passed with flying colours.
With HYPE Weekly deals and more exclusive experiences on the way, Cotonou is certainly getting ready to HYPE Ça! #MTNHYPE #FaireCeQueTuVeux