Case studies
Work that made it into culture
Every campaign here earned its place in the feed, the street and the conversation. Filter by market to see what we've built where you play.
When A Brand Creates The Street Everyone Wants To Be On: How Orange Sundown Avenue Became A Platform For Urban Culture
Some events are built around a stage, but the most powerful cultural experiences transform an entire space into a world people want to step into. On…
From Visibility To Value: How EchoHouse Turned Grassroots Football Into A High-Impact Community Platform For MTN Liberia
Football in Africa is more than entertainment; it is identity. When MTN Liberia and EchoHouse launched the MoMo Community League, they recognized that…
From Product Trial to Authentic Advocacy: How EchoHouse Côte d'Ivoire Drove The Dove 7-Day Face Wash Challenge
In 2026, EchoHouse Côte d'Ivoire helped Dove launch the "Real Beauty Through the African Lens" campaign across Francophone Africa. By leveraging a…
From Spectators to Athletes: How Rexona and EchoHouse Côte d'Ivoire Turned AFCON 2025 Fandom Into A High-Energy Digital Campaign
During AFCON 2025, EchoHouse Côte d'Ivoire helped Rexona tap into Africa’s biggest cultural moment by recognizing a simple truth: supporting a football…
From Stigma to Digital Adoption: How EchoHouse Côte d'Ivoire Turned Confidential Health Queries Into An Interactive Youth Experience
For Ally and Myka consumer onboarding drive, EchoHouse Côte d'Ivoire demonstrated how field marketing can bridge delicate social topics with modern…
The Don Jazzy Unveiling: How Betway Turned A Brand Ambassador Unveiling Into An Immersive Brand Experience
EchoHouse Nigeria helped Betway transform FOMO Lagos into a premium experiential hub to officially unveil Don Jazzy as a Brand Ambassador. By integrating…
Crafted For The Culture: Engineering Johnnie Walker Africa's Digital Dominance At The 12th AMVCAs
When a brand decides to sponsor a major cultural event, they often default to slapping a logo on a step-and-repeat and calling it a day. But when Johnnie…
How Quiet Luxury Created Loud Impact For Johnnie Walker Blue Label’s Exclusive Durban July Experience
When a brand wants to own the pinnacle of luxury at South Africa's most spectacular cultural stage, it doesn't need to shout. At the 2026 Durban July…
From Cultural Moment To Digital Momentum: How Johnnie Walker’s Creative Summit Became An Engaging Digital Experience
When a brand trades standard marketing playbooks for genuine cultural connection, the results go way beyond traditional metrics. At the 2026 Johnnie…
Product Trial Is Only The Beginning: How Malta Guinness Turned Taste Into Experience At Foodaholic Festival
A product sample can get someone to take a sip, but what makes them stay and, more importantly, buy? At the Foodaholic Festival 2025, EchoHouse Nigeria…
When A Brand Becomes Part Of The Celebration: Lessons From Malta Guinness At Ojude Oba
The most powerful cultural activations do not ask how a brand can get noticed, but how it can earn a meaningful place in a shared moment. At the Ojude Oba…
When Culture Creates Context: How Malta Guinness Turned a Festival Into A Brand Experience
The best brand experiences do not begin with a blank space, but within a community already united by shared passions. At the South East Food & Fashion…
A Relaunch Is More Than A New Look: How Guinness Smooth Turned A Product Reveal Into An Immersive Consumer Experience
A product relaunch is often treated as a communications exercise. New packaging is unveiled. New visuals are released. Influencers post about it.…
6 Reasons Why Brands Partner Tidal Rave Festival
What began as a beach party in Ghana has evolved into Africa's biggest beach festival and one of West Africa's most influential youth platforms — now…
Experiential · Owned Platforms · Sponsorship
Rallying Nigeria Behind Dr. Fola David’s Guinness World Record
We turned Dr. Fola David's attempt at the Guinness World Record for the largest drawing by an individual into a national moment — reigniting identity and…
PR & Influence · Content & Digital
The Reimagined “Share A Coke” For Ghanaian Consumers
To engage Gen Z you must move at the speed of their culture. We helped Coca-Cola reinvent the iconic Share A Coke platform for Ghanaian consumers …
Experiential · Content & Digital
Cotonou Gets Hyped With EchoHouse Benin’s MTN HYPE Launch
EchoHouse Benin took MTN HYPE to the streets of Cotonou — a youth-first launch that put the brand at the centre of the city's culture.
Experiential · Influencer Marketing
Creatorthon – A Content Paradise
A platform that gathers Africa's next generation of creators in one place — where brands meet the people who make the internet move.
Owned Platforms · Content & Digital
Coca-Cola At AfroNation – The Music Experience
We brought Coke Studio to Afro Nation — turning the world's biggest Afrobeats festival into an immersive brand-music experience.
Experiential · Sponsorship
SC – CONNECT
Connecting a global bank with a young African audience through a digital-first engagement platform.
Content & Digital · Strategy
Jameson Irish whiskey Connect
Bringing Jameson closer to culture — nightlife, music and community experiences that made the brand a fixture of the scene.
Experiential · Influencer Marketing
From Events to Cultural Platforms: What Tidal Rave Taught Us About Youth Engagement
Every year, brands pour billions into capturing the attention of the youth demographic. Yet, a vast majority of these campaigns fall flat, dismissed as…
Live Events · Tidal Rave
Tidal Rave Festival – The New Rave
Ahead of the 2023 edition, a team was tasked to revamp the experience of the Rave and by so doing provide the best experience yet.