EchoHouse
JamesonGH · Ghana

Jameson Irish whiskey Connect

Bringing Jameson closer to culture — nightlife, music and community experiences that made the brand a fixture of the scene.

Experiential · Influencer Marketing

Jameson

Task

To celebrate Ghana’s 66th independence day, Jameson Irish whiskey wanted to create an experience that blended diverse experiences, including live music performances, interactive workshops, and tastings of Jameson’s signature blends.

Plan

Create an experience that played on young Ghanaians who need to feel unrestricted and let down their hair. We created a concert that brought out alte artistes and fans in a celebration of music, fashion, art and food

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