The Echo Blog

Stories from inside the noise

The people, campaigns and culture shaping youth marketing across Africa — told by the team living it.

Awo Somuah

From Events to Cultural Platforms: What Tidal Rave Taught Us About Youth Engagement

Read the story →

Kwadwo Bonsu

The Grit Behind The Glamour: Kwadwo Bonsu On Purpose, Persistence, And African Creativity

Nino Kojo Abass

The Accidental Artist: How A Childhood Fascination Built A Creative Director

Ladies at the MTN Benin event

The Engineering of Effortless: Why the Best Experiences Are Systems, Not Moments

From Campus Dreams to Pan-African Leadership: Adesuwa Dickens Ijewere Inspires Holy Child College Students On The Future Of Education

From Campus Dreams to Pan-African Leadership: Adesuwa Dickens Ijewere Inspires Holy Child College Students On The Future Of Education

Rocklyn Krampah, 2026 CEO Of The Day

Rocklyn Krampah: What Sitting In The CEO’s Seat For A Day Taught Me About Leadership

Black Sherif performing at Tidal Rave

6 Reasons Why Brands Partner Tidal Rave Festival

Guinness Match Day In Nigeria

How Guinness Nigeria & EchoHouse Nigeria Scored Big With A Matchday Masterclass In Lagos

Armonie Kialunda

Armonie Kialunda: From Paris To Accra With Love -My EchoHouse Internship Experience

2025 Creative Incubator Cohort

The Creative Incubator: How EchoHouse’s Immersive Program Delivers Genuine Marketing Career Starts For Fresh Graduates.

KJ Spio and Oxlade. Photo credit: KJ Spio

Beyond the Hype: KJ Spio, The Visionary Culturepreneur Amplifying African Voices

Cotonou Gets Hyped With EchoHouse Benin’s MTN HYPE Launch

Cotonou Gets Hyped With EchoHouse Benin’s MTN HYPE Launch

AD DJ

AD DJ: The Making Of A Music Icon

Jubed

Jubed: The Soul Architect Redefining Afrobeat & Amapiano From Ghana

The Team at BAKO by EchoHouse

We’re Thrilled to Introduce BA:KO By EchoHouse: Our Bold Step Connecting Brands To All Of Africa!

Titi Owusu.

TiTi Owusu: The Fearless Sound of Now

How James Cooper III Found His Purpose Where He Least Expected It

How James Cooper III Found His Purpose Where He Least Expected It

Pearl Esi Ahlijah

Pearl Esi Ahlijah: How Necessity Forced Her To Embrace Creativity

Delase Adukonu

How Delase Adukonu Found Her Cheerleaders And Thriving Career At EchoHouse

Delali Quarshie

Creative Thinkers Thrive At EchoHouse: Delali Quarshie Proves “The Best Colour Outside The Lines”

Selasi Bernard. Photo credit: Image Models//BT Model

How Selasi Bernard Went From The Streets Of Accra To The Centre Of The World Of Fashion

Kojo Cue

Made With Soul: The Ko-Jo Cue Story

Kelvin DJ. Photo Credit: Kelvin DJ

Kelvin DJ: Why He Takes Personal Joy In Creating Unforgetable Experiences For Others

DJ Speech

DJ Speech: The Master Of Unforgetable Musical Experiences

Kojo Junior. Photo Credit: Kojo Junior

Kojo Junior: The Unconventional Storyteller

Chrystal Kwame Aryee with Pepsodent Smile Ride on WOHD, 2025

A Million Infectious Smiles: How Our “Get In Line” Agenda Helped Re-imagine World Oral Health Day For Pepsodent Ghana

TAILOR MARIQUE. Photo Credit: Tailor Marique

Tailor Marique: How He Turned A Hobby Into A Business

Chef Keeks: Redefining Ghanaian Cuisine with Innovation and Passion

Chef Keeks: Redefining Ghanaian Cuisine with Innovation and Passion

Tmskdj: A Journey Of Innovation And Empowerment

Tmskdj: A Journey Of Innovation And Empowerment

Kula Perry. Photo Credit: Akosuah Nelly

Kula Perry: Translating Culture With Fashion

EchoHouse Africa - The Lifeline Of Culture

EchoHouse: 17 Years In; An Emerging African Brand. A Fresh Look!

Bright Tetteh Ackwerh: Documenting History Through Art

Bright Tetteh Ackwerh: Documenting History Through Art

AFROLEKTRA

Afrolektra: Designing The Soundscape Of A Generation

Matthew Agambire, Creative Director of Bondaana. Photo credit: Bondaana

Matthew Agambire: The Bondaana Creative Director Styling African Leaders

Xlimkid

XLIMKID: Journaling Unfiltered Emotions With Music

Afi Tsegah and Zulfiquer Gbedemah. Photo credit: Afi and Zuu

Stay By Plan Pod: How Afi And Zuu Are Documenting Youth Culture

Joewackle Joseph Kusi. Photo credit: Andy Madjitey

Joewackle: The Story Worth Telling

JAY FOLEY

Jay Foley: The Multifaceted Media Icon And Business Leader

Edem

Denning Edem Hotor: The Making Of An Icon

Chrystal Kwame Aryee. Photo credit: Kendrick Photography

Chrystal Kwame-Aryee: A Multi-Talented Media Maven

Ohemeng Oware Jr. (Dartartgod)

Datartgod: The Creative Visionary Redefining African Digital Art

DJ MILLZY

DJ Millzy: The Play Of Turntables And Beats

Lisa Quama, Photo credit: benzilla_clicks

Lisa Quama: From Dancing With A Purpose To Global Stardom

Delove August

The Rise Of A Movie And Entertianment Star: Delove August

Erica Emefa

Erica Emefa: The Making Of A Travel Icon

Camidoh

Camidoh: The Making Of A Music Icon

Dancing Among The Stars: The Rise of Endurance Grand

Dancing Among The Stars: The Rise of Endurance Grand

Ghanaian Music Star St Lennon

How St. Lennon Is Taking Center Stage In The Music Industry

"Jesus Christ" Hitmaker, AraTheJay.

Here’s How “Jesus Christ” Hitmaker AraTheJay Made His Self Discovery Through “Finding Nemo”

Joseph Adjei, Creative Director of BlacVolta

Joseph Adjei: The Creative Visionary Behind BlacVolta

Stonebwoy performs with Melo at Telecel Turn Up at UENR

5 Key Brand Development Takeaways From One Weekend Of Marketing Activities In 4 West African Cities

Digital Marketing Agencies in Ghana

Digital Marketing Agencies in Ghana- EchoHouse Leading the Way

EchoHouse Africa and Data Intelligence

EchoHouse Africa Partners with Insightis Africa To Provide Brands With Actionable Marketing Intelligence

EchoHouse Goes Eco With Its New Echo Green Agenda

EchoHouse Goes Eco With Its New Echo Green Agenda

Lydia Selasie Akosua Kutsoati is the Country Manager of EchoHouse Benin

Intern To Country Manager: Selasie Kutsoati’s Story

Awo Ampadu-Somua: The Science Student Creating Happiness

Awo Ampadu-Somua: The Science Student Creating Happiness

Ama Asiedu is the Supply Chain Manager at EchoHouse Africa

Ama Asiedu: Creating Supply Chain Structure In A Creative Field

Adesuwa Ijewere: From Campus To Leading Africa Expansion

Adesuwa Ijewere: From Campus To Leading Africa Expansion

Beryl, UNFPA YoLe Fellows Relook Creativity And Impact

Beryl, UNFPA YoLe Fellows Relook Creativity And Impact

How EchoHouse Pulled Off 3 Campaigns In 3 Countries In 1 Weekend

How EchoHouse Pulled Off 3 Campaigns In 3 Countries In 1 Weekend

Game Of Tribes: Friendly Fire And Competition At EchoHouse

Game Of Tribes: Friendly Fire And Competition At EchoHouse

Food And Football Lead To Unmatched Experiences With Coke

Thought Leadership

Food And Football Lead To Unmatched Experiences With Coke

Telecel Launch

Connecting Energies: Reliving The Telecel Launch And The Shocking Surprise Inside The Connector Boxes

#InspireInclusion: EchoHouse CEO Encourages Institutions To Create Supportive Work Environment That Grows Talented Women

#InspireInclusion: EchoHouse CEO Encourages Institutions To Create Supportive Work Environment That Grows Talented Women

Unveiling The Pepsodent Charcoal Black Universe: A Celestial Dental Experience Curated By EchoHouse And Influencer Africa

Unveiling The Pepsodent Charcoal Black Universe: A Celestial Dental Experience Curated By EchoHouse And Influencer Africa

EchoHouse Issues Disclaimer And A Warning On Cyberfraud

EchoHouse Issues Disclaimer And A Warning On Cyberfraud

Tidal Rave Festival Ghana

Co-creating With Brands: How Brand Engagement Went Beyond Logo Placement At Tidal Rave Festival

Tidal Rave’s Cashless Agenda, A Leap Into The Future Of African Festivals?

Tidal Rave’s Cashless Agenda, A Leap Into The Future Of African Festivals?

Artboard-1-copy-1

EchoHouse Supplier Call Out 2023 GHANA

Artboard-1-2

EchoHouse Supplier Call Out 2023 LIBERIA

EchoHouse supplier artwork

EchoHouse Supplier Call Out 2023 LIBERIA

EchoHouse supplier artwork

EchoHouse Supplier Call Out 2023 GHANA

Beryl-at-Ashesi

Beryl Agyekum Ayaaba Talks Competitive Strategy With Ashesi Students As A Guest Lecturer

Beryl Agyekum Ayaaba At Ashesi University

Beryl Agyekum Ayaaba Talks Competitive Strategy With Ashesi Students As A Guest Lecturer

Coke Studio

Powered By EchoHouse: How Coke Studio Stood Out Afro Nation

Powered By EchoHouse: How Coke Studio Stood Out Afro Nation

Thought Leadership

Powered By EchoHouse: How Coke Studio Stood Out Afro Nation

KS_6854-1

To Show Up Like Echo And Leave Like A Star: The Last Hurrah For Pulama Was One For The Books

To Show Up Like Echo And Leave Like A Star: The Last Hurrah For Pulama Was One For The Books

To Show Up Like Echo And Leave Like A Star: The Last Hurrah For Pulama Was One For The Books

Virtual Reality

How EchoHouse Activated The Power Of Virtual Reality To Launch The New Closeup Variant

How EchoHouse Activated The Power Of Virtual Reality To Launch The New Closeup Variant

Thought Leadership

How EchoHouse Activated The Power Of Virtual Reality To Launch The New Closeup Variant

EchoHouse-Got-KNUST-To-Turn-Up-For-Vodafone-Ghana

EchoHouse Ghana Limited Got KNUST To Turn Up For Vodafone Ghana

EchoHouse Ghana Limited Got KNUST To Turn Up For Vodafone Ghana

EchoHouse Ghana Limited Got KNUST To Turn Up For Vodafone Ghana

Rumble5: How CloseUp Used Tech For An Immersive Consumer Experience

Thought Leadership

Rumble5: How CloseUp Used Tech For An Immersive Consumer Experience

TikTok

Painting TikTok Red: How EchoHouse Guided Vodafone Ghana’s Entrance Into The GenZ Verse

Painting TikTok Red: How EchoHouse Guided Vodafone Ghana’s Entrance Into The GenZ Verse

Thought Leadership

Painting TikTok Red: How EchoHouse Guided Vodafone Ghana’s Entrance Into The GenZ Verse

BERYL AGYEKUM

EchoHouse Ghana CEO Beryl Agyekum Ayaaba Calls For More Spaces For Multi-generational Women To Interact

EchoHouse Ghana CEO Beryl Agyekum Ayaaba Calls For More Spaces For Multi-generational Women To Interact

EchoHouse Ghana CEO Beryl Agyekum Ayaaba Calls For More Spaces For Multi-generational Women To Interact

A-Coca-Cola-Zero-Sugar-Consumer-experiencing-Coca-Cola-Zero-Gravity

Zero Gravity Experience: What New-Age Brands Can Learn About Product Launches

Zero Gravity Experience: What New-Age Brands Can Learn About Product Launches

Thought Leadership

Zero Gravity Experience: What New-Age Brands Can Learn About Product Launches

#ThisIsLoveToo: EchoHouse Ghana Limited And Partners Share Valentine’s Day Joy With The People Of Appiate

#ThisIsLoveToo: EchoHouse Ghana Limited And Partners Share Valentine’s Day Joy With The People Of Appiate

EchoHouse Ghana Limited Wins Big At 15TH AAG Gong Gong Awards

EchoHouse Ghana Limited Wins Big At 15TH AAG Gong Gong Awards

ATW: The Multicultural Food And Drink Festival Is Coming To Accra This Christmas

ATW: The Multicultural Food And Drink Festival Is Coming To Accra This Christmas

Sweet Adjeley, WhiteMoney, KiDi And Others Are Coming To ATW Food And Drinks Festival

Sweet Adjeley, WhiteMoney, KiDi And Others Are Coming To ATW Food And Drinks Festival