Études de cas
Des campagnes entrées dans la culture
Chaque campagne ici a gagné sa place dans le feed, dans la rue et dans les conversations. Filtrez par marché pour voir ce que nous avons construit là où vous jouez.
When A Brand Creates The Street Everyone Wants To Be On: How Orange Sundown Avenue Became A Platform For Urban Culture
Some events are built around a stage, but the most powerful cultural experiences transform an entire space into a world people want to step into. On…
From Visibility To Value: How EchoHouse Turned Grassroots Football Into A High-Impact Community Platform For MTN Liberia
Football in Africa is more than entertainment; it is identity. When MTN Liberia and EchoHouse launched the MoMo Community League, they recognized that…
From Product Trial to Authentic Advocacy: How EchoHouse Côte d'Ivoire Drove The Dove 7-Day Face Wash Challenge
In 2026, EchoHouse Côte d'Ivoire helped Dove launch the "Real Beauty Through the African Lens" campaign across Francophone Africa. By leveraging a…
From Spectators to Athletes: How Rexona and EchoHouse Côte d'Ivoire Turned AFCON 2025 Fandom Into A High-Energy Digital Campaign
During AFCON 2025, EchoHouse Côte d'Ivoire helped Rexona tap into Africa’s biggest cultural moment by recognizing a simple truth: supporting a football…
From Stigma to Digital Adoption: How EchoHouse Côte d'Ivoire Turned Confidential Health Queries Into An Interactive Youth Experience
For Ally and Myka consumer onboarding drive, EchoHouse Côte d'Ivoire demonstrated how field marketing can bridge delicate social topics with modern…
The Don Jazzy Unveiling: How Betway Turned A Brand Ambassador Unveiling Into An Immersive Brand Experience
EchoHouse Nigeria helped Betway transform FOMO Lagos into a premium experiential hub to officially unveil Don Jazzy as a Brand Ambassador. By integrating…
Crafted For The Culture: Engineering Johnnie Walker Africa's Digital Dominance At The 12th AMVCAs
When a brand decides to sponsor a major cultural event, they often default to slapping a logo on a step-and-repeat and calling it a day. But when Johnnie…
How Quiet Luxury Created Loud Impact For Johnnie Walker Blue Label’s Exclusive Durban July Experience
When a brand wants to own the pinnacle of luxury at South Africa's most spectacular cultural stage, it doesn't need to shout. At the 2026 Durban July…
From Cultural Moment To Digital Momentum: How Johnnie Walker’s Creative Summit Became An Engaging Digital Experience
When a brand trades standard marketing playbooks for genuine cultural connection, the results go way beyond traditional metrics. At the 2026 Johnnie…
Product Trial Is Only The Beginning: How Malta Guinness Turned Taste Into Experience At Foodaholic Festival
A product sample can get someone to take a sip, but what makes them stay and, more importantly, buy? At the Foodaholic Festival 2025, EchoHouse Nigeria…
When A Brand Becomes Part Of The Celebration: Lessons From Malta Guinness At Ojude Oba
The most powerful cultural activations do not ask how a brand can get noticed, but how it can earn a meaningful place in a shared moment. At the Ojude Oba…
When Culture Creates Context: How Malta Guinness Turned a Festival Into A Brand Experience
The best brand experiences do not begin with a blank space, but within a community already united by shared passions. At the South East Food & Fashion…
A Relaunch Is More Than A New Look: How Guinness Smooth Turned A Product Reveal Into An Immersive Consumer Experience
A product relaunch is often treated as a communications exercise. New packaging is unveiled. New visuals are released. Influencers post about it.…
Tidal Rave Festival
Née simple beach party au Ghana, Tidal Rave est devenue le plus grand festival de plage d'Afrique et l'une des plateformes jeunesse les plus influentes…
Experiential · Owned Platforms · Sponsorship
Tout le Nigéria derrière un record du monde
Nous avons transformé le record Guinness du plus grand dessin individuel du Dr Fola David en moment national — ravivant identité et fierté à travers le…
PR & Influence · Content & Digital
Share A Coke, réinventé pour le Ghana
Pour toucher la Gen Z, il faut avancer à la vitesse de sa culture. Nous avons aidé Coca-Cola à réinventer l'iconique plateforme Share A Coke pour les…
Experiential · Content & Digital
Lancement MTN HYPE, Cotonou
EchoHouse Bénin a porté MTN HYPE dans les rues de Cotonou — un lancement youth-first qui a placé la marque au cœur de la culture de la ville.
Experiential · Influencer Marketing
Creatorthon — le paradis du contenu
Une plateforme qui réunit la prochaine génération de créateurs africains — là où les marques rencontrent celles et ceux qui font bouger Internet.
Owned Platforms · Content & Digital
Coke Studio à Afro Nation
Nous avons amené Coke Studio à Afro Nation — le plus grand festival afrobeats du monde, transformé en expérience immersive entre marque et musique.
Experiential · Sponsorship
SC Connect
Connecter une banque mondiale à la jeunesse africaine grâce à une plateforme d'engagement digital-first.
Content & Digital · Strategy
Jameson Connect
Rapprocher Jameson de la culture — nightlife, musique et expériences communautaires qui ont ancré la marque dans la scène.
Experiential · Influencer Marketing
From Events to Cultural Platforms: What Tidal Rave Taught Us About Youth Engagement
Every year, brands pour billions into capturing the attention of the youth demographic. Yet, a vast majority of these campaigns fall flat, dismissed as…
Live Events · Tidal Rave
Tidal Rave Festival
Née simple beach party au Ghana, Tidal Rave est devenue le plus grand festival de plage d'Afrique et l'une des plateformes jeunesse les plus influentes…