Task
To celebrate Ghana’s 66th independence day, Jameson Irish whiskey wanted to create an experience that blended diverse experiences, including live music performances, interactive workshops, and tastings of Jameson’s signature blends.
Plan
Create an experience that played on young Ghanaians who need to feel unrestricted and let down their hair. We created a concert that brought out alte artistes and fans in a celebration of music, fashion, art and food