Task
To celebrate music and interact with festival lovers, Coca-Cola partnered with Event Horizon to host the 2022 edition of Afro-nation. The brand wanted to stand out and bring its feeling of MAGIC to life.
Coca-Cola’s collaboration with Event Horizon for the 2022 Afro-nation festival aimed to combine music and the brand’s unique magical touch. To make a lasting impression, they chose to focus on the ZERO GRAVITY activation, showcasing the newly reformulated Coke Zero. This activation aimed to create an immersive cultural experience, blending the worlds of photography and music, all within the vibrant atmosphere of the global festival.
Plan
We tapped into the ZERO GRAVITY activation for the launch of the reformulated Coke Zero to create a cultural experience around photography and music at the global festival