“Original thinkers thrive at EchoHouse”. Meet Delali Quarshie, who proves that the best creatives are often the ones who colour outside the lines.
Delali Quarshie did not set out to become a Senior Content Lead at one of Ghana’s most dynamic creative agencies, EchoHouse Africa.
With a notebook, a pen, and a head full of stories, writing was her entry point, a skill that came naturally to her. But what she didn’t expect was how far it would take her and how far she would grow beyond it.
“I’ve always had an imaginative mind,” she reflects. “Storytelling came naturally to me.” What started as a love for words became the foundation for a career built on ideas, strategy, and creative leadership.
That clarity came years later, when she took a bold leap from the structured world of publishing into the fast-moving, ever-evolving space of agency life.
“Leaving publishing for agency work was a risk,” she says, reflecting on her career pivot. “I didn’t know what to expect. But seven years on, I’ve discovered how brilliant I can be…with some motivation.”
One of her most defining career moments came when she was tasked with rebuilding the creative structure at Kuulpeeps during her time at EchoHouse.
It was no small challenge. Coming from an editorial background, Delali was used to writing and editing, not shaping a full creative direction.
But she did it.
“It was exciting. It was terrifying. But it paid off in a massive way,” she shares. That project taught her how to take abstract ideas and translate them into something people could feel, something that could be seen, heard, and experienced.
It marked the moment she realised she wasn’t just a writer anymore. She was a builder of creative systems. A strategist. A leader.
Though writing still plays a role in her life, Delali admits that the nature of it has changed.
In her current role, there’s less prose and more punch, commercial creativity that is sharp, concise, and powerful. The romantic, drawn-out storytelling has given way to punchlines and strategy.
“Writing as a creative is more cutthroat,” she says. “Less words. More impact.”
But her love for ideas has never wavered. What gets her fired up now is the ideation, the first spark. The wild thoughts. The ‘what-ifs’ that set a project in motion. Whether or not they make it past feedback rounds, she believes every idea deserves to exist, at least for a moment.
Zoning out from the output, creativity, for her, is about perspective. She constantly challenges herself by exploring different interpretations of familiar things, from global Christmas ads to niche brand campaigns.
She learns by watching and listening, always studying how others frame a story or sell a message.
When asked what advice she would give someone who wants to grow from a writer into a full-blown creative, her response is clear: “Go for it. But bring the writing along.” Because no matter how far she’s come from her early days with pen and paper, it’s that foundation, that ability to see and tell a story that still carries her.
Delali’s story is part of Creative Future’s The Three Gs (The Goal, The Grind, The Gen) initiative aimed at giving younger creatives the path to landing a career in the creative field.