Task
Launch Standard Chartered’s Digital Bank, the SC Mobile App, to existing while making it exciting for potential and new customers.
Seamlessly access and monitor account balances, transfer funds, pay bills, and track transactions with just a few taps. Experience the power of innovative banking technology and enjoy a seamless digital banking experience with the SC Mobile App.
Plan
SC Connect; A Garden Party at the Polo Court grounds intended to connect with the target customer’s lifestyle. With a curated guest list, invitations and party communications were mainly done through a microsite to drive Signups (to remarket), drive and maintain TOMA