THE REIMAGINED “SHARE A COKE” FOR GHANAIAN CONSUMERS
To engage Gen Z consumers, brands must adapt to their culture. Here’s how we helped Coca-Cola reinvent their Share A Coke campaign to attract Gen Z consumers in Ghana.
Beyond the Hype: KJ Spio, The Visionary Culturepreneur Amplifying African Voices
KJ Spio’s story does not begin in the boardroom or backstage at a sold-out show. It starts with a belief that creativity, culture, and strategy can travel far when given the right momentum. Born in Ghana and raised in the UK, Kojo Spio is one of those rare industry figures whose work quietly connects continents. […]
Cotonou Gets Hyped With EchoHouse Benin’s MTN HYPE Launch
For years, MTN Benin has been a cornerstone of daily life for millions across Benin. But as a new generation of digitally savvy, lifestyle-focused, and community-minded youth emerged, MTN Benin recognised the need to evolve and distinguish itself. Their answer? MTN HYPE Deals. This initiative is a meticulously curated experience offering exclusive data deals, vibes, […]
Pearl Esi Ahlijah: How Necessity Forced Her To Embrace Creativity
Pearl Esi Ahlijah has always loved art, comics, movies and music, but for a long time, she was simply a fan of these art forms. It wasn’t something she imagined turning into a career. Then life got real. Bills needed paying, and adulthood came knocking. “Well, I was hungry…” she says, recalling the moment necessity […]
How Delase Adukonu Found Her Cheerleaders And Thriving Career At EchoHouse
Delase Adukonu’s journey at EchoHouse has been shaped by discovery, adaptability, and steady growth. In a space where creativity meets structure and where trying, failing, and trying again is part of the process, she’s found room to grow. At EchoHouse, what matters is not what you studied at school, where you come from or the […]
Creative Thinkers Thrive At EchoHouse: Delali Quarshie Proves “The Best Colour Outside The Lines”
“Original thinkers thrive at EchoHouse”. Meet Delali Quarshie, who proves that the best creatives are often the ones who colour outside the lines. Delali Quarshie did not set out to become a Senior Content Lead at one of Ghana’s most dynamic creative agencies, EchoHouse Africa. With a notebook, a pen, and a head full of […]
How Selasi Bernard Went From The Streets Of Accra To The Centre Of The World Of Fashion
When people speak about African excellence in fashion, the conversation is often dominated by names already recognised in Paris, Milan, or New York. But every now and then, a figure emerges from the continent with a presence so unique and compelling that they effortlessly earn their seat at the global table. That figure is Selasi […]
Made With Soul: The Ko-Jo Cue Story
In a country where rhythms are rooted in drums, chants, and culture, Ghana’s hip-hop story has always required more than just bars. It demands truth, boldness, and a deep connection to the people. From the heart of Kumasi’s Adum streets to the forefront of Ghanaian hip-hop scene, a lyrical craftsman, Linford Kennedy Amankwaa, better known […]
Kelvin DJ: Why He Takes Personal Joy In Creating Unforgetable Experiences For Others
Kelvin DJ, born Kelvin Komla Kumah is not just a disc jockey; he’s becoming a cultural force, a sonic experimenter and a vibe architect who is also shaping the Ghanaian entertainment landscape. With the growing trend of curated playlists and TikTok hits, there’s an unparalleled magic in a DJ who pours life into every beat, […]
DJ Speech: The Master Of Unforgetable Musical Experiences
What makes a DJ truly unforgettable? Is it their ability to read the crowd? The way they blend beats seamlessly? Or is it the energy they bring to every set? For Ghana’s very own DJ Speech, it’s all of the above and then some. With multiple awards to his name and a reputation that stretches […]